Hyping ADHD Coaching Services

I find it distressing to see ADHD coaching services pitched on line as though there is a magic formula for success. Coaching is a balance between building a respectful trusting relationship and having a good collection of techniques that can be modified to suit an individual’s personality.
 
Coaching isn’t about telling people what to do or having an “amazing” 10 point program that will change your life. Coaching is meeting clients where they are and having effective ideas as to how to help them get to where they want to go.  
 
Marketing is all well and good, but let’s be realistic and respectful; building new habits, especially when you’re coping with attentional issues, simply takes time and practice. Effective techniques can speed the process up for most folks, but I haven’t seen the “unbelievable” and “astounding” trick that can make all the work go away.